Habitual Beauty

Founded by Keira Rumble


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Found Keira Rumble launched Habitual Beauty, an innovative beauty and wellness brand in 2021. Offering a curated collection of science-backed skincare and nutraceutical beauty supplements flawlessly intertwining clean, high-performing active ingredients and ingestible beauty for a 360-degree approach to beauty. Keira believes women are used to unrealistic beauty standards, never-ending daily schedules and constantly changing societal definitions of beauty, all of which never allow women to truly settle into themselves and nurture their own foundation. Habitual Beauty creates a connection between clean skincare and fuses these with the power of ritual.




Keira Rumble is an Australian entrepreneur and the Founder and CEO of Krumbled Foods and Habitual Beauty. Deeply passionate about living a healthy and happy life, Keira is on a mission to truly revolutionise the health food, wellbeing and beauty industries worldwide. Keira shares the deep moments of life, from her business success to her journey to motherhood with the birth of baby Hunter.


Habitual Beauty’s formulations are clean and low-tox, thoughtfully combining naturally derived ingredients and Australian native botanicals with hand-selected clinical actives. The skincare collection is free from sulphates SLS and SLES, parabens, formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban.

Australian owned and made, Habitual Beauty is inspired by our planet and its people. Taking responsibility for their impact, Habitual Beauty formulates products that pioneer sustainable best practices and honour the future of generations to come. All ingredients are sourced sustainably and the packaging across the board 100% recyclable and BPA free.


Hydrating Sleep Mask

Wake with a glowing, bouncy complexion following a deep night’s sleep in this hydrating overnight treatment. Rich in probiotics, high molecular weight hyaluronic acid, omega fatty acid and Vitamin C, this mask works to improve skin texture and tone, soothe the skin and boost luminosity while you rest. This concentrated mask boasts potent restorative properties, allowing the skin to actively recover from environmental stressors, neutralise free radicals and repair skin damage overnight.

Our Probiotic Complex supports and balances the skin’s microbiota, inducing the production of the proteins and enzymes essential to the skin’s function. The natural skin barrier is strengthened while skin recovery is both stimulated and accelerated, while Sodium Hyaluronate, a form of Hyaluronic Acid boasting a high molecular weight for improved water retention and protection of the lipidic barrier, forms a non-occlusive barrier at the epidermis of the skin to prevent moisture loss. Also rich in Ascorbyl Tetraisopalmitate, an oil-soluble Vitamin C derivative, this sleep mask promotes collagen synthesis for brighter, bouncier skin.