Luk Beautifood

Founded by Cindy Luken


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Making award winning 100% natural lip conditioning clean colour that looks, tastes and feels amazing is our obsession. We are for every woman, every day to feel nourished and alive with a simple beauty routine founded on chic, sensorial cosmetics that are healthy enough to eat.

Our hero product Lip Nourish™ has become the go-to daily luxe choice with 14 universally flattering shades that celebrate and highlight a woman's innate natural beauty with an effortless healthy glow. Made from nutri-active foods, backed by science, always toxin-free, and crafted mindfully and sustainably, we are proudly Australian and female-founded.


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Cindy Luken, food scientist, nutritionist, product designer and accomplished entrepreneur created Lük Beautifood to educate women to apply the same diligence with what they put on their skin as the foods they eat after learning traditional lipstick are made from at least 70% synthetic ingredients, many of which are known toxins.

“Every woman has the right to feel and look beautiful without compromising her health or hiding away her innate natural beauty under layers of product,” Cindy says. “I wanted to help women realise that what goes onto their skin, goes within. Even with a Master of Science I couldn’t read the ingredient labels of my cosmetics. I realised it didn’t make sense to carefully avoid toxins in your food, but then apply synthetic dyes to your skin where they’re absorbed in seconds. " In 2008 "I started to formulate my own lipstick range made from delicious and safe food ingredients, in 2010 I launched the Luk Beautifood blog and in 2012 Lip Nourish". Today the brand has sold over 750,000 lippies.


From pioneering the clean beauty movement over a decade over ago, Lük Beautifood remains at the forefront of indie beauty by redefining the meaning of ‘clean’ to now encompass people, planet and product by being:

1. CLEAN: wellbeing is our top priority and we are uncompromising in our standards of health and safety and drive, which allows us to make products that are good enough to eat.

2. CONSCIOUS: we are mindful of our impact on both people and planet and tread thoughtfully on our path towards meeting sustainability goals

3. CREDIBLE: we apply expertise in food and nutrition to a range of chic cosmetics with nutrient active ingredients to deliver maximum quality and efficacy. These are some of our certifications, accreditations and initiatives: 100% Natural origin & zero synthetics, Made in Australia, manufactured under ISO 9000 + GMP, Toxin Free, Terracycle, Green Accredited Power NSW, Cruelty Free, No testing on animals, Vegan offering and we align our definition of sustainability with that of the World Health Organisation to encompass principles for both people and planet.


Lip Nourish™ is award winning conditioning clean colour. It is the ultimate daily luxe choice to nourish and nurture, each Lip Nourish™ swipe is a delicious multi-sensory experience full of intense hydration and addictive culinary and aromatic notes like lime and peppermint for instantly softer, smoother, and healthier glowing lips.

As practical as they are gorgeous, Lip Nourish™ can be used as multipurpose colour to highlight eyes and cheeks with a simple beauty routine to take you effortlessly from day to night, home to out and about, every single day. Luk Lipstick Crayons are lipstick and liner in one, the Lük lipstick crayons are high pigment, long-lasting and comfortable with a creamy matte finish. Made with organic coconut oil and plant waxes with antioxidant Vitamin E, they nourish and soothe lips without caking or drying. A comfy, full coverage, creamy demi-matte lipstick with staying power that doesn't dry lips out. Made with sustainably grown wood and have a lid made from compostable biomass to help reduce carbon emissions. Vegan and 100% natural origin.