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Retail Beauty’s Nicci Herrera On How To Make Aligned Retail Partnerships For Your Beauty Brand

Nicci Herrera - Director of Partnerships - Retail Beauty Magazine


If you are a beauty brand looking to make aligned retail partnerships, gain knowledge about how to approach buyers and navigate knock backs and rejection, Nicci will be sharing her insights and experience with beauty brands and wellness brands.



One of the key challenges I hear from beauty and wellness brand founders across all categories including skincare, makeup, beauty injestables and wellness products is the difficulty they experience gaining the attention of beauty buyers as they aim to grow their retail distribution channels.

The Green Edit Beauty Summit is fast approaching onThursday the 16th of March and I have curated a panel of key beauty buyers from Sephora Australia, Nourished Netherlands, Clean Beauty Market and RIISE who will share valuable insights about what they look for when curating products for their stores and how your beauty brand can stand out from the rest.

In the lead up to Beauty Summit I have invited Nicci Herrera, Director of Partnerships for Retail Beauty Magazine to join us via a virtual fireside chat to share a really unique perspective about how to navigate and make aligned retail partnerships for your beauty and wellness brand.

Nicci has over 25 years experience across many aspects of the beauty industry including publishing, retail, marketing, strategy and sales. She has her finger on the pulse when it comes to the retail landscape and what really happens on the department store floor, in the pharmacy beauty aisle and in airport retail stores.

Nicci’s driving force has helped lead the next chapter of Retail Beauty to a 360-degree tool for brands to build awareness, educate the industry, secure distribution and help gain global exposure.

On this episode one of the key takeaways that Nicci shared and that beauty buyers have shared with me recently is how much they truly value meeting brand founders face to face. That they say is where the magic happens and when real partnerships are made.

They are joining the Beauty Breakfast summit as they want to connect with you and hear more about your brand and story. Which means this is the event you need to be at to make these valuable connections.

At time of recording I still have some tickets available for The Beauty Breakfast Summit. I also have 1 exhibitor space available for an aligned clean beauty or wellness brand to join us at the Beauty Brand Showcase event later that afternoon. It’s an incredible opportunity to share your brand and product range with a curated list of 80 key media, retailers and influencers.

I also wanted to share some exciting Industry news today as Qantas officially launched their new retail platform Qantas Marketplace and I am so proud to have Qantas as an event partner of The Beauty Summit and the beauty buying team will at the event, they are growing their online clean and sustainable beauty offering and are looking forward to meeting and connecting with aligned beauty brand founders - you will find them at the Qantas Coffee Cart at the summit.

I will again support our friends at Look Good Feel Better by donating proceeds from beauty summit tickets sales and I have created the opportunity for brands who attend our summit to partake in a unique media and beauty retailer gifting collaboration. This will provide beauty brands the opportunity to gift their products to media and retailers whilst supporting the incredible work of LGFB.

Now onto our insightful fireside chat with Nicci, the audio isn’t the best, however the gold nuggets Nicci shares are so valuable and listen to the end and Ere Perez shared some great insights having been in the beauty industry for over 20 years.

Follow Retail Beauty on instagram @retail_beauty_


And if there’s anything you want to hear on future episodes let us know on Instagram @thegreenedit_au or via email

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Thanks so much for listening and for being a part of our conscious community, we are thrilled to have you!


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