Founder + CEO, Beauty Heroes
Beauty Heroes is a curated Beauty Store based in Northern California including an online store, a go-to destination for healthy beauty discovery.
Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make healthy beauty the rule rather than the exception. The complexity of navigating cosmetic ingredients only fuelled her passion to make it simple to discover safe, effective and luxurious skincare. Today, as the founder of Beauty Heroes, Jeannie brings a lifetime of beauty, wellness and ritual to her company and her customers, delivering healthy beauty through the thrill of Discovery.
Jeannie only works with brands who have an unwavering commitment to ethical sourcing, purity and quality, she has become the industry standard bearer on ingredient integrity, establishing her company as the most trusted source for healthy beauty. Jeannie works directly with brand founders to hand select, test and approve each product featured by Beauty Heroes. Yet, Jeannie’s curation process is more than skin deep; she is passionate about championing progressive brands that make sustainability and waste reduction central to their business model.
Feeling called to have a deeper conversation about beauty and wellness for people and the planet, Jeannie pioneered Project Blue Beauty, a platform to connect conscious consumers with beauty brands that are going from ‘green’ to ‘blue’, shining a spotlight on brands that are not just minimising their environmental footprint, but actually leaving the planet better than they found it. Beauty Heroes is walking the talk and embracing Blue Beauty through its philanthropic partnership with One Tree Planted. This collaboration was the inspiration behind Beauty Heroes’ first lifestyle products – glass straws and eco-luxurious utensil sets, available in the Beauty Store.
Jeannie takes a 360° look at the products she curates for Beauty Heroes, ensuring ethical sourcing, conscious packaging and brand values are carefully considered. Though Project Blue Beauty, Jeannie and her team celebrate initiatives, share best practices and inspire action.