Hello Beautiful,
Welcome to
The Green Edit
The Green Edit exists to support the evolution of the beauty industry towards one that is better for us and our planet.
We champion high performing, ethical beauty and wellness brands and connect them with top tier media, influencers, spas, clinics, international and Australian retailers and conscious consumers to provide promotional and distribution opportunities.
The Beauty Breakfast Summit
16 March 2023
8am - 12:30pm
12 - Micron, Sydney
$395
Join us for a beautiful breakfast together with other beauty brand founders for a morning of connection, inspiration and insight.
Gain knowledge from three curated industry panels featuring key media, retailer and industry experts on the trends and insights that are influencing your business and the clean beauty industry in 2023.
Summit Speakers
Cathy Tolpigin
The Green Edit
Alison Rice
Offline
Elle Halliwell
The Australian
Elise Wilson
Are Media
Sally Hunwick
Marie Claire
Danielle Gay
Gritty Pretty
Erin Hawken
Nourished Netherlands
Erin Norden
Clean Beauty Market
Elysha Sullivan
Sephora Australia
Elizabeth Roberts
RIISE Shop
Mikko Helle
Activ Pharma Group
Francine Kinkade
Maddocks
Thomas Moult
Buttr Marketing
Linda Jukic
Accompany Group
Our Event Partners
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Summit Agenda
8.00 AM | Networking Breakfast | Enjoy a beautiful breakfast, tea and coffee as you meet and connect with other beauty brand founders and like-minded professionals from across the industry. | |
9.00 AM | Welcome + Words Of Wisdom | Alison Rice | Alison Rice is one of Australia's most in-demand conscious career, business and leadership coaches. To set the tone for our morning together, Alison will be offering some powerful words of wisdom and encouragement around the topic of what it means to build something that means something, and how to navigate feelings of fear, hopelessness and defeat. |
9.15 AM | Industry Experts | Cathy Tolpigin, Francine Kinkade, Will Kepreotes, Mikko Helle | How to navigate the ever changing landscape of social media, whilst creating on brand content which achieves profitable growth. The importance of safeguarding what makes your brand unique and key knowledge when working with formulation and packaging suppliers to create the highest quality products and most sustainable packaging solutions. |
10.00 AM | Design + Brand Strategy | Linda Jukic | Linda is the founder of Accompany, the award winning Brand and Design studio based in Sydney. With over 20 years experience in brand strategy, visual and verbal identity, Linda will speak of the importance of developing a strong brand for your business and how distinctive branding can give you an advantage in the market. |
10.15 AM | Media Experts | Elle Halliwell, Elise Wilson, Sally Hunwick, Danielle Gay | Visibility and a voice is key to media cut-through. Influential beauty editors from both print and digital media share insights on how to gain that elusive media cut-through. Specifically what gets them curious and excited when seeking beauty products to feature. |
11.10 AM | Retailer Experts | Erin Hawken, Elysha Sullivan, Elizabeth Roberts, Erin Norden | Gaining the attention of buyers is a key challenge for any brand looking to grow their distribution. Gain valuable insights from decision making beauty buyers about what they look for and how to stand out from the pack. |
12.00 PM | Closing Speech | Cathy Tolpigin | Panels conclude - connect with panel speakers and like-minded professionals from across the industry. |
12.30 PM | Event concludes |
What's Included?
Exclusive look at trends and insights shaping your beauty business and the clean beauty industry today and tomorrow
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Live expert panel sessions
Access to insider-know-how
Opportunities to network with with like-minded professionals from across the industry.
Catering and refreshments
Who is this for?
While the event has been created as a direct response to meet the needs of beauty brand founders and their teams, we also welcome anyone in the early stages of creating a clean beauty or wellness brand who would benefit from insight, inspiration and advice and the opportunity to network with industry leaders.
Likewise, we welcome anyone working in beauty and lifestyle marketing and PR who is interested in or passionate about the clean beauty space.
Meet Our Summit Speakers
The Green Edit Beauty Breakfast Summit brings together 14 of Australia's leading industry experts in retail, media and business.
Join us as they share key insights and strategies that empower beauty and lifestyle brands to stand out, have impact, increase brand awareness, safeguard and scale their business to create and optimise promotional, distribution and retail opportunities.
Summit Curator + Speaker
Cathy Tolpigin
The Green Edit
Summit MC + Speaker
Alison Rice
Offline
The Beauty Breakfast Summit was created by Cathy Tolpigin, founder of The Green Edit as a direct response to meet the needs of beauty brand founders and their teams. This elevated, niche and deep event featuring Australia's key beauty and business industry experts is designed to inspire and educate and also provides the perfect opportunity for brand founders to connect with like-minded professionals from across the industry.
Alison Rice is one of Australia's most in-demand conscious career, business and leadership coaches. To set the tone for our morning together, Alison will be offering some powerful words of wisdom and encouragement around the topic of what it means to build something that means something, and how to navigate feelings of fear, hopelessness and defeat.
Media Experts
Elle Halliwell
The Australian
Elise Wilson
Are Media
Sally Hunwick
Marie Claire
Danielle Gay
Gritty Pretty
Visibility and a voice is key to media cut-through. Influential beauty editors from both print and digital media share insights on how to gain that elusive media cut-through. Specifically what gets them curious and excited when seeking beauty products to feature.
Retail Experts
Erin Hawkin
Nourished Netherlands
Erin Norden
Clean Beauty Market
Elysha Sullivan
Sephora Australia
Elizabeth Roberts
RIISE Shop
Gaining the attention of buyers is a key challenge for any brand looking to grow their distribution. Gain valuable insights from decision making beauty buyers about what they look for and how to stand out from the pack.
Industry Experts
Accompany Group
Linda Jukic
Buttr Marketing
Will Kepreotes
Maddocks
Francine Kinkade
Active Pharma Group
Mikko Helle
Panelists share key business and industry insights relevant to beauty brands.
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Cathy Tolpigin founder of The Green Edit will moderate the Industry Experts panel to explore the insights and trends that influence your beauty and wellness brand in 2023.
We will hear from Will Kepreotes, co-founder of Buttr an elevated UGC marketing agency on how to navigate the ever changing landscape of social media, insights about creating content that stands out in the sea of sameness whilst achieving profitable growth without compromising on your brand’s look and feel.
Francine Kinkade, Special Council at Maddocks will speak to the importance of safeguarding what makes your brand unique and why legal support is valuable for many aspects of your business from founder exits, company mergers, takeovers, disputes with manufacturers, employees, customers, formulators, suppliers, as well as intellectual property issues, marketing claims and more.
Mikko Helle, representative of Activ Pharmaceuticals Group, which services brands in the production of cosmeceuticals, nutraceuticals, pharmaceuticals and packaging, will impart key knowledge and best practices when working with formulation and packaging suppliers to create the highest quality formulation, whilst ensuring the most advanced sustainable packaging solutions are utilised.
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Brand + Design Strategy Speaker
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Linda Jukic is the founder of Accompany, the award winning Brand and Design studio based in Sydney. With over 20 years experience in brand strategy, visual and verbal identity, Linda will speak of the importance of developing a strong brand for your business and how distinctive branding can give you an advantage in the market.
Our Event Partners
Testimonials
Anna Mitsios
Edible Beauty Australia
Cathy you have done it once again, what an incredible event!
Since the launch of Edible Beauty in 2014 I have attended many events and expos but must say that The Green Edit has been my favourite event so far! Not only was the event a fantastic forum to connect with both new and existing Edible Beauty customers, it also provided me with a fantastic forum to meet and network with potential buyers and press.
I obtained at least three new stockists at the event and spoke to numerous engaged press and influencers. Receiving an award for my recently launched sunscreen was a fantastic way to improve my authority in the "clean and green" beauty space. I also had an incredibly fun time engaging with other brands and founders which does not occur very frequently in our current environment.
I am so thankful to Cathy for creating such a wonderful forum for Green Beauty brands. I am very much looking forward to attending the next event!
Cathy Tolpigin
Founder & Curator
I am an organic makeup artist, founder and curator of The Green Edit, an innovative digital platform and event series that promotes the best in clean beauty and wellness brands.
I am passionate about working with ethical brands to create and implement bespoke events and promotional opportunities that facilitate authentic and beneficial connections with key media, influencers, retailers and mindful consumers.
I utilise my strategic and creative skills to help brands increase brand awareness, distribution and market share, whilst creating bespoke content and advertising campaigns to share unique brand stories and product ranges.
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Over the years I have tried and tested hundreds of beauty products. When it comes to my personal beauty routine, I seek the whole package: truly natural products created with botanical and organic ingredients. They must be high performance, innovative, beautifully packaged and luxurious, all without compromising on the important aspects of sustainability, health and ethics.
My views are informed by my career, as well as countless conversations with beauty formulators, developers and holistic health professionals.
I truly believe that to have impact, brand founders should have a loud voice, to share their unique story and insights into their brand values and product offering. This is why I created The Green Edit.
Loved by
The Green Edit Stamp
The Loved By The Green Edit stamp is a tool we use to champion beauty and lifestyle brands that meet the highest standard in clean beauty, from ingredients to packaging and environmental impact. All brands featured in our online store and at our event series carry this stamp.
Our consumer audience
The Green Edit audience is a modern, educated woman with a vested interest in health, wellness and responsible luxury. While she’s always loved beauty and wellness, her focus has shifted in recent years to explore cleaner and more sustainable alternatives. She cares deeply about the products she uses, the ingredients in each formulation and the ethics that contextualise a brand.
She’s become mindful of sustainability, and the potential environmental impact of her beauty routine, too. She has an emotional connection to her beauty routine and is just as interested in who is behind the products she uses, as much as what’s in them. She also enjoys spending time on her skin and practicing self-care despite her busy, multi-faceted life.
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Our community is niche and deep, these women attend our in person events, visit The Green Edit digital media site to read about and shop our product recommendations, they listen to The Green Edit Podcast, vote for their favourite beauty and wellness products in The Best Of The Green Edit awards, support our charity initiatives and have purchased our curated green beauty boxes.
Featured Brands
