Work with me
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I created The Green Edit to support the evolution of the beauty industry towards one that is better for us and our planet. Over the last four years it has been my passion to champion high performing, ethical beauty and wellness brands and connect them with key media, influencers, conscious consumers, international and Australian beauty retailers.
I am so proud of the network and community I have created for us and of the valuable connections that have been made at previous events and right here in this room.
As always I see that my role is to listen and identify the need of the time and the shape of my role within it. I am excited to say that moving forward I will be continuing to support beauty and wellness brands, retailers and media publications who also share my commitment to evolving this industry for the better, but I am evolving the shape of my service to make myself available to work with you on a 1:1 basis.
II am looking forward to helping you with your individual challenges and can support in various areas including facilitating introductions with aligned retail partners, marketing support, brand partnerships, content creation and bespoke events.
I look forward to supporting you more deeply and am so excited for what lay ahead for us.
Warmest
Cathy
Testimonials
Anna Mitsios
Edible Beauty Australia
Cathy you have done it once again, what an incredible event!
Since the launch of Edible Beauty in 2014 I have attended many events and expos but must say that The Green Edit has been my favourite event so far! Not only was the event a fantastic forum to connect with both new and existing Edible Beauty customers, it also provided me with a fantastic forum to meet and network with potential buyers and press.
I obtained at least three new stockists at the event and spoke to numerous engaged press and influencers. Receiving an award for my recently launched sunscreen was a fantastic way to improve my authority in the "clean and green" beauty space. I also had an incredibly fun time engaging with other brands and founders which does not occur very frequently in our current environment.
I am so thankful to Cathy for creating such a wonderful forum for Green Beauty brands. I am very much looking forward to attending the next event!
Connection to aligned retail partners
Over the years Cathy has nurtured and maintained great relationships with Australian and international beauty buyers and retail stores who call on her for recommendations and advice when curating the best clean beauty and wellness brands and products for their stores.
Cathy understands that gaining the attention of buyers is a key challenge for any brand looking to grow their distribution and can work with you to create a pitch and connect your brand with aligned retailers.
Podcast opportunities
The Green Edit Podcast is Australia’s leading editorial authority in the clean beauty space. Hosted by The Green Edit founder and Organic Makeup Artist Cathy Tolpigin, this green beauty podcast functions as a unique platform for brands to tell their story, share insights into their ethical and sustainable products and practices, share their personal beauty routine, highlight hero products within their range and announce new product launches and brand news.
Reach previously untapped consumers through advertising, sponsorship, interview opportunities and our EDM.
Shoot production
+ art direction
We bring your green beauty and lifestyle brand to life by creating bespoke images and video content to capture and communicate the essence of your brand.
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We produce and create original stills and video content and organise all aspects from concept, mood board, location, models, talent, photographer, videographer, styling, makeup, hairstyling and creative direction. We work with you to create on brand and engaging stills and video content to promote your products or services.
Organic makeup artist
Makeup and hair styling services for advertising, corporate, promotional or fashion stills or video shoots to bring your beauty and wellness brand to life.
We offer a broad range of makeup services catering to clients in Sydney and surrounding areas. Having worked on set for many years at Channel 9, Channel 10 and Channel 7 and on many TVC shoots we have experience creating various looks on all skin tones and skin types to have our clients looking their very best and camera ready.
Our professional makeup kit contains high performance, long wearing natural and ethical hair and beauty products.
Bespoke events
Cathy is passionate about creating and managing meticulously organised bespoke events that are of the highest quality, which exceed expectation and are delivered on time and budget.
Events have been created for key media, influencers, retailers and consumers.
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Cathy has a proven track record of creating and producing successful, sold out in-person events for up to 500 guests. Facilitating end to end event project management, building aligned partnerships, sponsorships, collaborations and great long term relationships with brand partners and suppliers.
Cathy Tolpigin
I am an organic makeup artist, founder and curator of The Green Edit, an innovative digital platform and event series that promotes the best in clean beauty and wellness brands.
I am passionate about working with ethical brands to create and implement bespoke events and promotional opportunities that facilitate authentic and beneficial connections with key media, influencers, retailers and mindful consumers.
I utilise my strategic and creative skills to help brands increase brand awareness, distribution and market share, whilst creating bespoke content and advertising campaigns to share unique brand stories and product ranges.
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Over the years I have tried and tested hundreds of beauty products. When it comes to my personal beauty routine, I seek the whole package: truly natural products created with botanical and organic ingredients. They must be high performance, innovative, beautifully packaged and luxurious, all without compromising on the important aspects of sustainability, health and ethics.
My views are informed by my career, as well as countless conversations with beauty formulators, developers and holistic health professionals.
I truly believe that to have impact, brand founders should have a loud voice, to share their unique story and insights into their brand values and product offering. This is why I created The Green Edit.
Brands I have had the pleasure of working with
