Founded by Holly Schleich
EYE OF HORUS ETHOS
We are committed to offering premium, uncompromising beauty by harnessing innovation, nature’s wisdom and sacred ingredients that are kind to people and our planet. With sustainability at our heart, we are working towards environmental solutions across our packaging.
We prioritise the use of high-quality, sustainable and fair-trade ingredients. More than a brand, we are a movement that encourages authentic expression of self. We strive to create an inclusive community that elevates one another and advocates for positive change. We fight for the well-being and rights of children, animals, men and women, believing that all are equal and deserving of abundance.
After a background in developing organic Australian skincare for sensitive skin, Holly made the transition into cosmetics with the intention of offering products that were clean, conscious and considered. At the time, there was little in the way of premium, high performance beauty that honoured skin health as well as the longevity of our planet, so she commenced a journey to develop a luxury beauty brand with purpose. It started with a single mascara designed for sensitive eyes, utilising sacred oils and waxes that drew on ancient wisdom. The range has expanded to full colour cosmetics, complexion and skincare.
WHAT MAKES YOU GREEN
Our formulations are based on organics and the power of plants. We are committed to sourcing only the finest, naturally derived, organic ingredients of the highest integrity whilst ensuring we deliver high-performing products that last. Our range of products are free from parabens, gluten, synthetic fragrances and harsh chemicals.
We continuously work towards minimising our footprint, contributing to a circular economy and practicing ethical sourcing. Our manufacturing partnerships offer transparency in their process, ingredients and workers' rights. We aim to create locally made, limited edition, small batch products wherever possible to minimise our waste and footprint on our environment.
THE EYE OF HORUS MAGIC
Highly awarded and acclaimed, the Goddess Mascara, Skin Tint Serum, Triple C Concealer, Lip Elixir and Goddess Pencil are our most-loved products in the range. The multi-award-winning Goddess Mascara is a gentle, long-wear and water-resistant formula that coats the lashes without clumping and is a cult favourite amongst beauty editors and industry professionals worldwide. Infused with Moringa Oil for lash health and enriched with Carnauba, Candelilla, Rice Bran Wax and Cera Alba to nourish and set formula on the lashes for a long-wear, smudge-proof finish. Cleanse with warm water to melt the waxes and gently wipe away with a cloth.