Green beauty and wellness enthusiasts turned out in their droves to attend The Green Edit event, which welcomed over 450 guests including key media, influencers, buyers, general public and 38 exhibiting brands.
The event, now in its second instalment and held at Terrace on the Domain, showcased the best organic and natural makeup, skincare, hair products, fragrance, nail-care, sunscreen, lifestyle and inner beauty supplements. Exhibiting brands can be found on The Green Edit Beauty Directory.
Founder + Curator of The Green Edit - Cathy Tolpigin
The sun came out as guests were welcomed by The Green Edit Founder and organic makeup artist, Cathy Tolpigin and MC Elle Halliwell.
Beauty and wellness brand founders had the unique opportunity to connect with top tier media, influencers, International and Australian retailers as well as mindful consumers to grow brand awareness and provide distribution opportunities.
Founder of Shenko Organics - Andrea O 'Shea (right)
Cindy Luken founder of Luk Beautifood (left)
Nedahl Stelio of Recreation Bondi Beach | Michelle Wang of Arithmos | Anna Mitsios of Edible Beauty
Cathy was joined by a panel of clean beauty brand founders including Ere Perez of Ere Perez Cosmetics, Janet Hayward of Ipsum Skin and Keira Rumble founder of Krumbled Foods and Habitual Beauty.
Winners of the day’s Best of The Green Edit Awards were announced at the PR event in front of media, influencers and buyers. Cathy said the awards were a way to highlight and promote the best in clean, sustainable, cruelty-free beauty and lifestyle products.
“Our judging panel of influential Australian and international beauty experts and retailers tested and tried almost 200 natural, ethical, sustainable and cruelty-free beauty and lifestyle products to determine the winners of the awards,” she said.
The panel included international buyers and beauty editors including the founder of US retailer Beauty Heroes, Jeannie Jarnot and the buying team from global beauty retailer The Detox Market as well as, Erin Hawken co-founder of Nourished Netherlands, Yvette Wyeth of Active Skin and Erin Norden of Clean Beauty Market.
You can listen to The Green Edit podcast to find out more about the winning brands and hear the commentary from international and Australian beauty experts and retailers.
Guests were treated to delicious canapés such as mushroom toasties, arancini balls and antipasto skewers, as well as collagen-infused beverages from Edible Beauty, OPTY.NC, LAMAV and Habitual Beauty and apple cider vinegar infused drinks curtesy of Caroline's Drinks.
Wine was also available at the Angove Organic Wine Bar, and those with a sweet tooth indulged in Krumbled Foods’ beauty food bites. Elle Halliwell treated guests to her Auricle Ear seed constellations.
Makeup Artist Elena Afanasew lead an Inika Organic makeup masterclass using the recently launched sustainable collection to celebrate Inika Organic’s announcement of being the world first makeup brand to be plastic neutral.
Cathy was proud to introduce our youngest exhibitor who is 10 years old, her daughter Chloe to The Green Edit community as she showcased her Sustainable Paws dog toys, with her muse Mocha. Chloe handcrafts each dog toy using materials from dead stock textiles, saving them from landfill. The dog toys are plastic free, non toxic, biodegradable, your furry friend will love them.
A big thank you to our community for purchasing tickets to the Green Edit Event as $2 from every ticket purchase was donated to our friends at Look Good Feel Better @lgfbaustralia the sum was rounded up to $500.
We loved having the team from Look Good Feel Better Australia at our event to meet our guests to bring awareness to this incredible organisation. Research has shown that patient support programs like @lgfbaustralia are a vital component in cancer care. They empower cancer patients with knowledge, and provide a sense of community and belonging at a time when they can feel overwhelmed, isolated and alone.
On completion of the event, guests were spoiled with a generously-sized gift bag containing full-size product and samples valued at $500. A big thank you to all the exhibiting brands who so generously treated our guests.
All exhibiting brands can be found on The Green Edit Beauty Directory, many listed with exclusive discount codes for you to enjoy.
The Green Edit is a digital platform and podcast designed to educate and inspire consumers on the latest innovations in the clean beauty space. Cathy’s mission is to bring green beauty into the mainstream; “to inspire and educate without greenwashing, helping The Green Edit community to navigate the space with transparency.”